01
20 years of Shopify-specific expertise
We’ve been building on Shopify since before most agencies knew it existed. We know its architecture, its limitations, and exactly how to make Google Ads work within them.
Google Ads for Shopify
Google Ads built by engineers who’ve been inside Shopify for 20 years
Many marketing agencies just bolt on Google Ads and hope for the best. We’ve spent two decades deep inside Shopify’s architecture—we know where the data lives, where tracking breaks, and how to make every ad dollar actually hit.
For established Shopify brands spending $5K–$50K/mo on ads. We fix what other agencies can’t even see.
25+
Years in technology
3.2x
Average ROAS
$180K+
Saved in ad spend
Two decades building on Shopify. We know where the bodies are buried.
20 years deep in Shopify’s architectureGoogle Ads + Shopify data integration specialistsWe fix tracking that other agencies breakReal profit numbers, not vanity dashboards
The Problem
Your Google Ads agency doesn’t understand Shopify
They paste in a GTM snippet and expect it to work like any other website. It doesn’t. Shopify has a different checkout, a different data layer, and a different set of technical landmines. If your agency doesn’t know that, you’re flying blind.
Broken tracking they don’t even know is broken
GTM on Shopify isn’t plug-and-play. The checkout is sandboxed, events fire differently, and most agencies never realize their conversion data is wrong from day one.
No connection between ads and your actual store data
Your agency can’t see AOV, LTV, or margin data. They optimize for clicks instead of profit because they don’t know how to pull Shopify’s real numbers.
Generic campaigns that ignore Shopify’s quirks
Template campaigns don’t account for Shopify’s product structure, variant handling, inventory syncing, or how the catalog actually feeds into Shopping ads.
Technical problems they can’t diagnose
When attribution breaks, feeds misfire, or server-side tracking drops events—a generic agency is stuck. They don’t know Shopify well enough to find the problem, let alone fix it.
The Sunbowl Difference
20 years inside Shopify means we see what others can’t
We don’t just manage ads. We understand Shopify’s checkout pipeline, its data layer quirks, and exactly how to wire Google Ads into your store so tracking is airtight and every campaign decision is based on real data.
$180K+
in recovered ad spend
Found by fixing broken tracking, eliminating wasted spend on phantom conversions, and targeting based on real Shopify data.
3.2x
average ROAS
Across managed accounts. Accurate because our tracking actually works—no inflated numbers from misconfigured GTM.
40%
lower CAC
By using Shopify’s LTV, margin, and purchase data to target—not the demographic guesses your current agency relies on.
When your tracking is right and your data is clean, every optimization decision compounds.
What We Build
Everything we build for your store
A complete Google Ads system engineered for Shopify’s architecture. Not a generic setup pasted onto your store—a system built from the inside out.
Shopify-Native Tracking
- GTM configured for Shopify’s sandboxed checkout (not the copy-paste that breaks)
- Server-side conversion tracking that survives iOS restrictions
- Data layer events wired to Shopify’s actual purchase and cart pipeline
Shopping & Performance Max
- Product feeds built from Shopify’s API—not a generic CSV export
- Custom labels using margin, AOV, and sell-through from your store data
- Supplemental feeds that leverage Shopify’s metafield structure
Search & Retargeting
- High-intent keywords mapped to your actual product catalog
- Retargeting segments built from Shopify’s customer events, not just page views
- Cross-sell campaigns based on real purchase patterns from your order data
Profit-Based Reporting
- Revenue and margin data pulled directly from Shopify—not estimated
- True ROAS calculated against your actual cost of goods
- Weekly reviews with action items tied to real store performance
How It Works
How it works
01
Strategy Call
We review your Shopify data, current ad performance, and growth goals. You’ll leave with a clear picture of the opportunity—whether or not you work with us.
02
Data Integration & Audit
We connect to your Shopify store, audit your existing campaigns, and build a profit-first strategy based on real margins and customer data.
03
Campaign Build & Launch
Full campaign architecture built from your data. Search, Shopping, retargeting, and attribution—all live within 2 weeks.
04
Ongoing Optimization
Weekly optimization cycles. We adjust bids, audiences, and creative based on actual profit data—not vanity metrics.
The Strategy Call
What happens on the strategy call
This isn’t a sales pitch. It’s a 30-minute technical deep dive from people who’ve been building on Shopify for 20 years.
- We’ll audit your current tracking setup—GTM, conversion events, attribution—and tell you what’s actually working
- Identify the Shopify-specific data you’re not using (and should be)
- Show you exactly where your current agency’s setup is leaving money on the table
- Give you a realistic timeline and expected results based on your store’s data
- Answer every question—no scripts, no pressure, no generic playbook
You’ll leave with a clear action plan whether or not you work with us.
Is This For You?
This is built for you if…
- You’re a Shopify brand doing $50K+/month in revenue
- You’re spending (or ready to spend) $5K–$50K/mo on Google Ads
- You want campaigns built on your actual store data, not guesswork
- You value transparency and want to see real profit numbers
- You’re done with agencies that treat your store like every other client
This probably isn’t for you if…
- You’re just starting out and haven’t found product-market fit yet
- You want the cheapest option (we’re not that)
- You’re looking for a set-it-and-forget-it solution
- You’re not on Shopify
We’d rather be honest upfront than waste your time. If this fits, let’s talk.
Why Premium
Why this isn’t a $500/month service
02
We fix the tracking your agency broke
GTM on Shopify requires Shopify-specific implementation. We set up server-side tracking, fix the checkout data layer, and make sure your numbers are real—not an estimate.
03
Profit-based optimization, not ROAS theater
We pull actual margin data from your Shopify store. A 5x return on a 10% margin product isn’t a win, and we won’t pretend it is.
04
Direct access to the engineers running your campaigns
No account managers or junior staff. You work with the same people who built the tracking, configured the feeds, and optimized the bids.
FAQ
Frequently asked questions
Stop guessing. Start with engineers who know Shopify inside out.
Book a free 30-minute strategy call. We’ll audit your tracking, review your campaigns, and show you exactly what 20 years of Shopify expertise can do for your Google Ads.
Free 30-minute call. No commitment. You’ll leave with a clear technical action plan either way.
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